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Coursera

Coursera

edtech · product-shot

6

craft

The design utilizes a mockup-style composition to ground digital achievements in a tangible physical context.

Palette

#0257d2

background · 59.6%

#fefefe

surface · 23.3%

#b18b7e

secondary · 2.9%

#d7d9dc

neutral · 3.1%

#8ab1ea

accent · 3%

#226cd8

accent · 2.4%

Composition

centered hero

Layout

centered

Color structure

neutral plus accent

Background

pattern

Typography

sans · sans only

Imagery

product shot · realistic

Temperature

cool

Accent lands on

background line pattern, headline text container

Mood

accomplishedtrustworthyauthoritativemodern

What makes it work

  • central rectangular asset framed by human hands
  • concentric geometric line pattern on background
  • high-contrast white focal point against saturated blue

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