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Perricone MD

Perricone MD

skincare · product-shot

8

craft

The design relies on the stark contrast between the white negative space and the dark matte jar to convey premium medical-grade authority.

Palette

#ffffff

background · 73.8%

#1a1a1b

surface · 7.2%

#2e2e2f

surface · 6.6%

#474748

secondary · 3.3%

#787777

neutral · 3.1%

#5e5e5f

neutral · 2.1%

Composition

product hero

Layout

centered

Color structure

neutral plus accent

Background

solid

Typography

mixed · sans serif mix

Imagery

product shot · realistic

Temperature

neutral

Accent lands on

brand logo, product name, divider line

Mood

trustworthyclinicalminimalistsophisticated

What makes it work

  • High contrast centered product placement
  • Large ratio of negative space to subject
  • Monochromatic scientific aesthetic
  • Serif-driven brand typography

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