Rubrik Inc.
saas · image
7
craft
The design utilizes a cool analogous palette where vibrancy increases downward to highlight the call-to-action and value proposition.
Palette
#06195f
background · 32.3%
#0f3173
background · 29%
#036089
surface · 11.5%
#0290a5
secondary · 8.7%
#05c0c2
accent · 7.3%
#00ffe9
accent · 0.8%
Composition
oversized type
Layout
asymmetric
Color structure
analogous blend
Background
mesh gradient
Typography
sans · sans only
Imagery
abstract shapes · none
Temperature
cool
Accent lands on
subheadline, percentage stat
Mood
ConfidentSeriousInnovativeProfessional
What makes it work
- Left-aligned typographic hierarchy
- Tonal shift from dark navy to bright cyan
- Logo isolation in top-right quadrant
