Soblu Inc.
agency · image
7
craft
A high-contrast typographic layout that utilizes negative space and font weight to establish a clear information hierarchy without imagery.
Palette
#ffffff
background · 61.2%
#010101
text · 19.2%
#181818
surface · 4.5%
#606060
neutral · 2.6%
#303030
neutral · 2.3%
#929292
neutral · 2.1%
Composition
oversized type
Layout
centered
Color structure
monochrome
Background
solid
Typography
sans · sans only
Imagery
typographic only · none
Temperature
neutral
Accent lands on
headline, eyebrow bar
Mood
What makes it work
- Vertical stack of heavy sans-serif blocks
- Inverted color bar for eyebrow text
- Extreme typographic scale variation
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