UTRGV Graduate College
education · image
5
craft
The design creates a strong brand identity through the use of a textured neutral header and a high-contrast orange accent band that defines the typographic hierarchy.
Palette
#2f3030
background · 17.7%
#ca4801
accent · 18.3%
#454443
secondary · 7.9%
#fefefe
text · 6.6%
#d9d2c5
surface · 7.1%
#7a7773
neutral · 5.6%
Composition
headline plus visual
Layout
stacked bands
Color structure
neutral plus accent
Background
textured
Typography
mixed · sans serif mix
Imagery
photographic · realistic
Temperature
warm
Accent lands on
headline background, informational text, tagline background
Mood
What makes it work
- dark textured header band for logo placement
- full-width high-saturation accent band for primary headline
- chamfered corner text containers overlaid on photography
- rigid horizontal modularity at the top
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