Wintrust
fintech · product-shot
6
craft
The design relies on significant negative space and a cool-toned palette to convey stability and modern banking efficiency.
Palette
#def2fd
background · 79.1%
#fefefe
surface · 4.1%
#c2d2db
neutral · 6.5%
#abbbc3
secondary · 2.3%
#787d80
text · 1.5%
#306194
accent · 0.9%
Composition
headline plus visual
Layout
centered
Color structure
neutral plus accent
Background
solid
Typography
mixed · sans serif mix
Imagery
product shot · realistic
Temperature
cool
Accent lands on
logo underline, app header, ui elements
Mood
reliableorganizedtrustworthyclean
What makes it work
- Vertical center-axis alignment for all elements
- Primary visual is a floating realistic device mockup
- Pale blue monochromatic background field
- Mix of heavyweight sans-serif headers and serif branding
