Zomato
food-tech · image
8
craft
The design relies on a tonal red-on-red illustration to force focus on the photorealistic product and high-contrast white text.
Palette
#e13644
background · 38.8%
#ba2733
surface · 14.1%
#89111b
secondary · 9.4%
#5a0507
accent · 5.7%
#e74e58
neutral · 2.1%
#2f0103
accent · 0.5%
Composition
headline plus visual
Layout
centered
Color structure
monochrome
Background
illustrated scene
Typography
sans · sans only
Imagery
collage · semi flat
Temperature
warm
Accent lands on
shadow depth, text accents, compositional lines
Mood
energeticappetizingbolddirect
What makes it work
- hyper-saturated monochromatic red environment
- mixed realism with photorealistic product on flat background
- heavy centered typographic hierarchy
