Back to browse
Chāmpo Haircare

Chāmpo Haircare

skincare · image

7

craft

The design relies on the visual weight of the hair to provide a dark canvas for the light-colored, right-aligned type.

Palette

#ebe9de

background · 50.4%

#301814

secondary · 8.6%

#f3c3a5

surface · 7.2%

#48281e

secondary · 6.4%

#764731

accent · 4.9%

#170607

text · 1.5%

Composition

headline plus visual

Layout

asymmetric

Color structure

muted earthy

Background

photographic

Typography

sans · geometric sans

Imagery

photographic · realistic

Temperature

warm

Accent lands on

makeup accents, branding subtleties

Mood

confidentnaturalsophisticatedpremiumcleanauthentic

What makes it work

  • right-aligned uppercase sans-serif typography
  • high-contrast text placement over dark image regions
  • monochromatic bone-colored text against earthy photographic tones

More like this