Being Haircare
skincare · image
8
craft
The design grammar uses extreme scale and high-saturation color fields to establish a minimalist yet energetic brand presence.
Palette
#fd515c
background · 87.3%
#fffefe
text · 7%
#fd8d93
secondary · 1.4%
#fda5a9
secondary · 1.1%
#fdd6d7
secondary · 1.2%
#fd747b
secondary · 1.2%
Composition
oversized type
Layout
centered
Color structure
high contrast pair
Background
solid
Typography
sans · geometric sans
Imagery
typographic only · none
Temperature
warm
Accent lands on
background
Mood
What makes it work
- Oversized lowercase display wordmark as primary focal point
- Vivid monochromatic background flooding the entire frame
- Centered vertical lockup with geometric tracking
- High-contrast white on saturated warm base
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