Chase Sapphire
fintech · product-shot
7
craft
The design leverages a first-person perspective to create intimacy with the product, using the dark background of the trees to make white serif text pop.
Palette
#141802
background · 24.6%
#185a65
secondary · 8.7%
#897f75
neutral · 4.1%
#2c2f18
background · 3.8%
#bd7b45
accent · 3.3%
#043543
secondary · 3.8%
Composition
headline plus visual
Layout
centered
Color structure
muted earthy
Background
photographic
Typography
mixed · editorial serif
Imagery
photographic · realistic
Temperature
mixed
Accent lands on
nails, jewelry, clothing
Mood
aspirationalluxurioussophisticatedexclusive
What makes it work
- high-contrast serif for value proposition
- centralized product placement in foreground hand
- lifestyle photographic background with shallow depth of field
- primary brand logo anchored bottom center
