Capital One
fintech · product-shot
7
craft
The design relies on the textural depth of the dark background to make the brightly colored food and illuminated screen pop as focal points.
Palette
#071116
background · 39.7%
#1a2830
surface · 13.6%
#f2f2ef
text · 2.8%
#2a3841
secondary · 2.8%
#464748
neutral · 2.1%
#930217
accent · 1%
Composition
product hero
Layout
centered
Color structure
neutral plus accent
Background
photographic
Typography
sans · sans only
Imagery
photographic · realistic
Temperature
cool
Accent lands on
logo mark, beverage, ui elements
Mood
sophisticatedcalmpremiummodern
What makes it work
- High-contrast flat-lay perspective on a dark textured surface
- Centralized focal point utilizing human interaction for scale
- Restrained use of high-chroma accent color against a desaturated base
