CoinLedger
fintech · image
7
craft
The design effectively uses a cool pastel palette to establish trust while employing a pensive subject to mirror user state before solving their problem via the CTA.
Palette
#bbd5ea
background · 27.9%
#f1f9fe
background · 34.2%
#7e7e72
secondary · 5%
#d7a48f
neutral · 2.7%
#a87561
neutral · 2.3%
#02bffd
accent · 1.6%
Composition
headline plus visual
Layout
asymmetric
Color structure
neutral plus accent
Background
light panel
Typography
sans · geometric sans
Imagery
photographic · realistic
Temperature
cool
Accent lands on
cta button, logo mark
Mood
What makes it work
- subject gaze directed at headline
- asymmetric diagonal background composition
- text highlighted with solid white backing blocks
- high-saturation cyan primary action
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