Xero
fintech · image
7
craft
The design relies on a stark horizontal split to organize information, using the human subject as a visual bridge between the two halves.
Palette
#000755
background · 45.6%
#3ecdfe
background · 37.5%
#14478b
secondary · 2%
#31a3da
secondary · 1.6%
#151960
surface · 1%
#f5d792
accent · 1.4%
Composition
split panel
Layout
stacked bands
Color structure
high contrast pair
Background
solid
Typography
sans · sans only
Imagery
photographic · realistic
Temperature
cool
Accent lands on
clothing
Mood
trustworthyhumancleanmodern
What makes it work
- Horizontal division of frame into two primary high-contrast color blocks
- Photographic subject cutout overlaps the horizontal seam between background panels
- Flush left-aligned sans-serif headline using high-contrast color from the opposite panel
- Pill-shaped CTA button placed in lower-left of top panel
