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EltaMD Skin Care

EltaMD Skin Care

skincare · image

7

craft

The design uses skin tones as the primary color source against a high-key white field to emphasize product relevance and dermatological purity.

Palette

#ffffff

background · 39.9%

#efc1a9

surface · 18.4%

#dba98e

secondary · 8.4%

#f6d2c0

surface · 6.2%

#d7d7d7

neutral · 3.3%

#331a06

text · 0.6%

Composition

headline plus visual

Layout

bottom anchored

Color structure

muted earthy

Background

solid

Typography

sans · sans only

Imagery

photographic · realistic

Temperature

warm

Accent lands on

headline, body text, logo mark

Mood

trustworthypureconfidentminimalistmedicalnatural

What makes it work

  • generous use of white space for a clinical feel
  • strict vertical center-axis alignment
  • human subjects anchoring the bottom half of the frame

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