Expedia
real-estate · product-shot
6
craft
The design grammar relies on the contrast between the heavy, dark mass of the building and the rhythmic, warm light points that guide the eye to the central axis.
Palette
#433233
surface · 35%
#1b1516
background · 17.1%
#bbc7de
secondary · 14.2%
#5e4946
neutral · 7.2%
#8f7560
accent · 4.2%
#5e301a
accent · 0.5%
Composition
full bleed photo
Layout
centered
Color structure
muted earthy
Background
photographic
Typography
sans · sans only
Imagery
photographic · realistic
Temperature
mixed
Accent lands on
windows, entrance way, soffit lighting
Mood
What makes it work
- Symmetrical architectural framing
- Warm interior glow against cool dusk sky
- Muted earthy palette with localized high-luminance accents
- Linear rhythm of illuminated windows
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