Volvo Car USA
automotive · image
8
craft
The design relies on the atmospheric quality of the photography to provide the color palette, using the upper third for legible text placement.
Palette
#2c2d2a
background · 30.2%
#948b7f
surface · 20.4%
#a4a18e
secondary · 7.1%
#494135
neutral · 13.6%
#786146
accent · 10.1%
#341904
neutral · 4%
Composition
headline plus visual
Layout
top heavy
Color structure
muted earthy
Background
photographic
Typography
sans · sans only
Imagery
photographic · realistic
Temperature
warm
Accent lands on
architectural elements
Mood
What makes it work
- left-aligned typography overlaying high-key negative space
- wide-angle profile product placement
- desaturated natural twilight color palette
- generous vertical spacing between text elements
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