Freeletics
fitness · image
7
craft
The design relies on extreme negative space and a cool-toned dark gradient to draw focus to the centered white typography.
Palette
#1c2b31
background · 84.7%
#30424a
surface · 3.5%
#4a5b63
neutral · 2.5%
#ffffff
text · 2.8%
#627178
secondary · 1%
#bcc2c4
neutral · 1.5%
Composition
centered hero
Layout
centered
Color structure
neutral plus accent
Background
subtle gradient
Typography
sans · sans only
Imagery
typographic only · none
Temperature
cool
Accent lands on
logo, headline, promotion text
Mood
What makes it work
- Subtle radial vignetting centered behind main typography
- Strict center-axis alignment for all elements
- High-contrast white-on-dark-neutral hierarchy
- Oversized numeric scale for promotional value
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