Freeletics
fitness · image
7
craft
The design relies on high-energy color saturation and extreme typographic scale to drive conversion.
Palette
#fe4b13
background · 56.4%
#fc5d2b
background · 30.9%
#fd7347
secondary · 3%
#ffffff
text · 2.3%
#febca7
accent · 1.2%
#fea98f
neutral · 1.1%
Composition
headline plus visual
Layout
centered
Color structure
analogous blend
Background
subtle gradient
Typography
sans · sans only
Imagery
typographic only · none
Temperature
warm
Accent lands on
headline, offer text, border frame
Mood
What makes it work
- vibrant monochromatic background gradient
- centered vertical hierarchy
- thick white uppercase typography for primary offer
- thin rounded perimeter border
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