Freshpet
pet-care · product-shot
6
craft
The design utilizes a functional grid within a white surface area to communicate ingredient transparency, framed by rustic brand elements.
Palette
#ffffff
background · 35.9%
#d6d6d6
neutral · 8.6%
#a88963
surface · 12%
#2d654a
secondary · 6.1%
#c4aa8d
neutral · 10.5%
#023617
accent · 0.3%
Composition
product hero
Layout
stacked bands
Color structure
muted earthy
Background
textured
Typography
sans · geometric sans
Imagery
product shot · realistic
Temperature
warm
Accent lands on
brand band, logo mark
Mood
What makes it work
- top-centered solid color brand band
- white rectangular content block with sharp corners
- left-aligned text list paired with right-aligned circular or square image window
- kraft paper texture background with tonal line art illustrations
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