Freshpet
pets · product-shot
7
craft
The design relies on the heavy green background to provide high contrast for the product and white typography, emphasizing a natural and healthy brand identity.
Palette
#266141
background · 70.9%
#d9dac2
surface · 3.8%
#a57b61
neutral · 3.9%
#ebebd6
text · 1.6%
#ba9276
secondary · 2.2%
#c25a33
accent · 0.4%
Composition
product hero
Layout
centered
Color structure
muted earthy
Background
solid
Typography
sans · sans only
Imagery
product shot · realistic
Temperature
warm
Accent lands on
food ingredients, cta icon
Mood
What makes it work
- vertical central axis alignment
- dark saturated green flood background
- pairing of retail packaging with literal product contents
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