Harvard Business School Online

education · image

craft

The design creates a sense of academic rigor through strict vertical symmetry and bold, solid color blocking that divides the informational and visual halves of the creative.

Palette

#a40133

background · 31.8%

#56b9b2

accent · 8.5%

#434747

neutral · 5%

#1b2f46

text · 5.4%

#a5d9db

secondary · 3.8%

#ac1846

surface · 2.1%

Composition

headline plus visual

Layout

stacked bands

Color structure

vibrant multi

Background

solid

Typography

sans · geometric sans

Imagery

photographic · realistic

Temperature

mixed

Accent lands on

data cards, infographic blocks

Mood

ambitiousfocusedmodernacademictech-forward

What makes it work

Vertical stack of centered branding and headline over a four-cell data grid
High-contrast crimson background anchoring white display type
Geometric teal boxes used exclusively for quantitative metrics
Photographic base layer featuring integrated digital data overlays