iHerb
e-commerce · text-heavy
6
craft
The design functions as an open letter, using a framed card layout and centered sans-serif type to establish trust and transparency in a wellness context.
Palette
#ffffff
surface · 60.3%
#468501
background · 15.7%
#d0dcc3
neutral · 11.3%
#e7ede0
neutral · 3.9%
#c0d0ae
neutral · 3.6%
#579017
accent · 2.3%
Composition
text only
Layout
border framed
Color structure
neutral plus accent
Background
solid
Typography
sans · sans only
Imagery
typographic only · none
Temperature
cool
Accent lands on
headline, logo background, bold text
Mood
What makes it work
- rounded_white_card_on_solid_frame
- strictly_centered_typographic_alignment
- top_and_bottom_logo_anchor
- hierarchical_bolding_within_paragraphs
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