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Kérastase

Kérastase

beauty · product-shot

8

craft

The design relies on the contrast between the minimalist white void and the complex internal light refraction of the orange bottle.

Palette

#ffffff

background · 79.5%

#c13603

accent · 3.8%

#dd8c36

surface · 3.2%

#d85f18

secondary · 2.3%

#d38d76

neutral · 1.3%

#c17934

neutral · 1%

Composition

product hero

Layout

centered

Color structure

neutral plus accent

Background

solid

Typography

sans · sans only

Imagery

product shot · realistic

Temperature

warm

Accent lands on

product container, brand identity strip, metallic cap

Mood

premiumsophisticatedpureelegantauthoritative

What makes it work

  • Strict central vertical axis for all elements
  • High ratio of white negative space to product volume
  • Soft ground-plane reflection for spatial grounding
  • Translucent material rendering with internal orange gradients

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