Lewis Frazier Photography
other · image
8
craft
The design grammar uses a cinematic photographic focus to create a hero effect, anchored by minimalist branding at the bottom edge.
Palette
#314732
background · 25.6%
#455e48
background · 22.5%
#637377
surface · 16%
#5c6261
neutral · 5.4%
#747e8d
secondary · 6.2%
#babec3
text · 6.4%
Composition
full bleed photo
Layout
centered
Color structure
muted earthy
Background
photographic
Typography
serif · serif only
Imagery
photographic · realistic
Temperature
cool
Accent lands on
logo icon
Mood
What makes it work
- extreme shallow depth of field for subject isolation
- bottom-anchored centered logo lockup
- wide letter spacing in typography
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