McAfee
saas · image
6
craft
The design relies on a large margin of warm-toned negative space to establish a premium and non-threatening tone for a security product.
Palette
#f9f1ec
background · 86.4%
#f3dad6
neutral · 3%
#e7a8a5
secondary · 3.5%
#e0928f
secondary · 2.5%
#efc0be
secondary · 1.9%
#fe3433
accent · 0.3%
Composition
headline plus visual
Layout
centered
Color structure
neutral plus accent
Background
solid
Typography
sans · sans only
Imagery
line art · flat
Temperature
warm
Accent lands on
logo, headline
Mood
securecalmminimalistreliable
What makes it work
- perfect vertical stacking of brand elements
- dominant use of negative space for focus
- warm neutral background with high-contrast red accents
- monoline geometric iconography
