CivicPlus
saas · image
7
craft
The design uses a clean white field to prioritize readability, employing a specific hand-drawn illustration style to make municipal digital services feel less bureaucratic and more approachable.
Palette
#ffffff
background · 76%
#ffa2a5
secondary · 3.5%
#d6d6d6
neutral · 2.9%
#c1c1c1
neutral · 2.4%
#787878
text · 1.8%
#c90014
accent · 0.8%
Composition
headline plus visual
Layout
centered
Color structure
neutral plus accent
Background
solid
Typography
sans · sans only
Imagery
flat illustration · flat
Temperature
neutral
Accent lands on
cta button, logo
Mood
trustworthyeducationalprofessionalfriendly
What makes it work
- Vertical symmetry across the central axis
- Doodle-style line art used to soften technical subject matter
- Primary call-to-action anchored in the top-right navigation
