Xero
saas · image
7
craft
The design relies on a 50/50 vertical division of the frame using two distinct brand colors to separate content from brand identity.
Palette
#000755
background · 45.6%
#3ecdfe
background · 38.4%
#13468a
secondary · 2.5%
#1b62a3
secondary · 1.5%
#30a1d9
secondary · 1.7%
#151960
accent · 1.1%
Composition
split panel
Layout
stacked bands
Color structure
high contrast pair
Background
solid
Typography
sans · sans only
Imagery
photographic · realistic
Temperature
cool
Accent lands on
cta button
Mood
efficientmodernreliableprofessionalminimalist
What makes it work
- hard_horizontal_split_between_panels
- flush_left_typography_alignment
- pill_shaped_primary_action
- subject_eye_level_with_headline
