Bank of America
sports · image
7
craft
The composition utilizes a high-density crowd background to create depth, while anchoring typography to the lower-left on a natural dark-value area of the image.
Palette
#161617
neutral · 17.7%
#040506
surface · 4.4%
#303030
neutral · 11.2%
#464646
neutral · 7.3%
#5e5f5f
neutral · 7.1%
#01345b
accent · 2.2%
Composition
full bleed photo
Layout
bottom anchored
Color structure
neutral plus accent
Background
photographic
Typography
sans · sans only
Imagery
photographic · realistic
Temperature
neutral
Accent lands on
sideline barrier, marking pen, pom poms
Mood
What makes it work
- candid human interaction as primary visual
- bottom-left text placement on darker photo regions
- unfiltered documentary-style photography
- high density background framing a clear foreground subject
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