Chime
fintech · image
7
craft
The design leverages extreme scale contrast between the primary headline and the 3D visual to drive immediate focus to the monetary benefit.
Palette
#ffffff
background · 71.9%
#1dc576
accent · 6.1%
#d5dad8
neutral · 5%
#8fdcad
secondary · 3%
#bec3c1
neutral · 1.7%
#057540
text · 0.5%
Composition
headline plus visual
Layout
stacked bands
Color structure
neutral plus accent
Background
solid
Typography
sans · sans only
Imagery
3d render · semi flat
Temperature
cool
Accent lands on
large 3d text, dollar sign
Mood
What makes it work
- high-contrast forest green typography on a white field
- left-aligned text hierarchy paired with a centered visual anchor
- oversized 3D rendering of the core offer value
- strict usage of sans-serif geometric fonts
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