Fidelity Investments
fintech · image
7
craft
The design utilizes a rigid grid structure where the 'visual' is an abstract representation of digital data through pixelation, maintaining a corporate-yet-crypto aesthetic.
Palette
#044014
background · 47.9%
#368727
secondary · 22.3%
#9646f5
accent · 8.1%
#1b611d
secondary · 5.5%
#7245bc
secondary · 2.2%
#4d7858
secondary · 4%
Composition
headline plus visual
Layout
stacked bands
Color structure
vibrant multi
Background
pattern
Typography
serif · serif only
Imagery
abstract shapes · none
Temperature
mixed
Accent lands on
label background, product name
Mood
What makes it work
- High-contrast horizontal stacking of color zones
- Slab-serif typography for primary messaging
- Bottom-weighted geometric pixel grid
- Vibrant purple color block as a central focal divider
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