Fidelity Investments
fintech · image
7
craft
The design uses a pixel-art aesthetic to bridge traditional finance greens with crypto-associated purples, maintaining a rigid stacked structure.
Palette
#044014
background · 47.9%
#368727
secondary · 22.3%
#9646f5
accent · 8.1%
#1b611d
secondary · 5.5%
#7245bc
secondary · 2.2%
#4d7858
neutral · 4%
Composition
headline plus visual
Layout
stacked bands
Color structure
neutral plus accent
Background
pattern
Typography
serif · sans serif mix
Imagery
abstract shapes · flat
Temperature
cool
Accent lands on
central ribbon, inline text
Mood
What makes it work
- Slab-serif typeface for primary copy
- Center-aligned pixelated horizontal ribbon
- High-contrast white text on dark green and purple
- Strict rectangular grid geometry
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