Rippling
saas · image
7
craft
The design leverages a warm, high-energy palette to make corporate messaging feel accessible. The visual weight is balanced by offsetting dense left-aligned text with a large, clean product illustration on the right.
Palette
#fdb71c
background · 76.5%
#c48927
secondary · 7.4%
#dfa021
secondary · 2.7%
#2b3746
text · 2.4%
#ab752d
secondary · 1.8%
#79025c
accent · 1.4%
Composition
headline plus visual
Layout
asymmetric
Color structure
high contrast pair
Background
solid
Typography
sans · sans only
Imagery
semi flat illustration · semi flat
Temperature
warm
Accent lands on
cta badge, headline, logo
Mood
energeticrewardingplayfulprofessional
What makes it work
- high-contrast plum typography on solid yellow background
- left-aligned text blocks with generous leading
- integrated emojis within body copy
- floating starburst cta offset to the bottom right
