Farmers Insurance
insurance · image
7
craft
The design creates focus through a monochromatic pink environment that forces the viewer's eye to the dark text and the central human gesture.
Palette
#f6bde1
background · 63.9%
#bb7a95
secondary · 8.5%
#955c76
secondary · 4.8%
#d68daa
secondary · 3.1%
#fdd5f0
neutral · 1%
#2d3f80
text · 0.9%
Composition
headline plus visual
Layout
stacked bands
Color structure
analogous blend
Background
solid
Typography
sans · sans only
Imagery
photographic · realistic
Temperature
cool
Accent lands on
headline, logo
Mood
What makes it work
- Symmetrical vertical stacking of all elements
- Subject clothing color-matched to background
- High-contrast navy blue typography
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