State Farm
insurance · other
7
craft
The design grammar relies on a stark figure-ground relationship where the primary white mark acts as a 'window' or 'surface' against a dominant flood of red. The lack of gradients or shadows emphasizes flat, iconic clarity.
Palette
#fb2928
background · 79.3%
#ffffff
surface · 14.7%
#f74847
secondary · 1.2%
#f76160
secondary · 1%
#f9d8d7
secondary · 1%
#f8c1c0
secondary · 0.9%
Composition
logo lockup
Layout
centered
Color structure
high contrast pair
Background
solid
Typography
sans · sans only
Imagery
flat illustration · flat
Temperature
warm
Accent lands on
none
Mood
What makes it work
- High-contrast scarlet and white bicolor scheme
- Symmetrical tri-oval geometric cluster
- Absolute center-stage composition
- Generous negative space margins
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