Nourish

healthcare · image

craft

The design leverages a 'notebook' metaphor to make insurance-related information feel personal, tactile, and less institutional.

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background · 80%

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surface · 4.5%

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neutral · 2.4%

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secondary · 2%

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secondary · 2.4%

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accent · 0.3%

Composition

headline plus visual

Layout

centered

Color structure

neutral plus accent

Background

textured

Typography

sans · display plus sans

Imagery

flat illustration · flat

Temperature

warm

Accent lands on

headline

trustworthyfriendlyaccessibleapproachableorganic