Investopedia
media · image
6
craft
The design grammar relies on the juxtaposition of soft, painterly edges against a stark, minimalist background to emphasize human connection.
Palette
#fefaea
background · 57.9%
#d9a790
secondary · 5.3%
#bf8e76
secondary · 5.4%
#2e1915
text · 3.1%
#a87860
neutral · 2.4%
#da8e2f
accent · 0.4%
Composition
centered hero
Layout
centered
Color structure
muted earthy
Background
solid
Typography
sans · sans only
Imagery
semi flat illustration · semi flat
Temperature
warm
Accent lands on
jewelry, clothing highlights, iris
Mood
authenticwarminvitingcreativehumanistic
What makes it work
- Rough watercolor textures at subject margins
- Subject depth achieved through layered translucency
- High ratio of negative space to visual focal point
