Novo
fintech · image
8
craft
The grammar relies on a top-heavy typographic hierarchy balanced by a large-scale, rounded photographic asset in the bottom half.
Palette
#000000
background · 46.8%
#048ea7
secondary · 11.9%
#141615
surface · 5.4%
#a9a9a8
text · 2.7%
#2b96ab
accent · 3.3%
#919290
neutral · 2.3%
Composition
headline plus visual
Layout
top heavy
Color structure
neutral plus accent
Background
solid
Typography
sans · sans only
Imagery
photographic · realistic
Temperature
cool
Accent lands on
visual
Mood
trustworthyfocuseddirectutilitarian
What makes it work
- Flush-left alignment for all typographic elements
- High-contrast solid dark canvas for text legibility
- Rounded-corner container for photographic content
