Novo
fintech · image
8
craft
The design relies on the contrast between the sterile white header and the industrial texture of the photography.
Palette
#ffffff
background · 29.1%
#131918
text · 16%
#020608
text · 5.4%
#2f322f
neutral · 5.6%
#626261
secondary · 6.9%
#c7d000
accent · 1.1%
Composition
headline plus visual
Layout
stacked bands
Color structure
neutral plus accent
Background
light panel
Typography
sans · grotesque sans
Imagery
photographic · realistic
Temperature
neutral
Accent lands on
text highlight
Mood
trustworthyauthentichardworkingstraightforwardmodern
What makes it work
- Split layout dividing clean typographic space from gritty realistic photography
- Fluorescent highlighter block behind secondary headline
- Flush left alignment for all logo and text elements
