Rippling
saas · text-heavy
7
craft
The design relies on a singular high-energy background color to unify disparate elements like emojis and product stickers.
Palette
#fdb71c
background · 83.8%
#df9f21
secondary · 5.1%
#c68b26
secondary · 2.4%
#2d2e2e
text · 2.1%
#ac762b
secondary · 0.9%
#5e5f61
neutral · 0.9%
Composition
centered hero
Layout
centered
Color structure
neutral plus accent
Background
solid
Typography
sans · sans only
Imagery
flat illustration · flat
Temperature
warm
Accent lands on
logo, headline, body text, footer
Mood
friendlyenergeticmodernapproachable
What makes it work
- vivid high-saturation background
- thick white borders on illustrations for a sticker effect
- strict horizontal center alignment
- charcoal sans-serif typography for high legibility
