Rippling
saas · image
7
craft
This design DNA leverages high-energy brand color as a flood to create instant recognition, using consumer product photography as a tangible hook for B2B software services.
Palette
#fdb71c
background · 79.3%
#c48926
secondary · 7.5%
#dfa021
secondary · 2.5%
#2e2e2e
text · 1.5%
#ad772c
secondary · 1.3%
#5e5e5e
neutral · 1.2%
Composition
headline plus visual
Layout
asymmetric
Color structure
neutral plus accent
Background
solid
Typography
sans · geometric sans
Imagery
product shot · realistic
Temperature
warm
Accent lands on
headline, brand logo, illustrative flourishes
Mood
energeticinvitingprofessionalgenerousefficientmodern
What makes it work
- Thick white borders on photographic elements to create a sticker effect
- High-contrast charcoal typography on a high-saturation yellow field
- Use of hand-drawn accent squiggles to highlight key visuals
- Asymmetric layout with text anchored to the left rail
