Shore Excursions Group
travel · image
5
craft
The design relies on a clean horizontal split to separate brand messaging from evocative travel imagery, using a dark navy background to make white and orange typography pop.
Palette
#152b64
background · 32.8%
#8fc1d9
surface · 13.9%
#bedbf1
secondary · 8.4%
#040812
neutral · 9.7%
#4579aa
secondary · 9.3%
#07182e
neutral · 6.1%
Composition
split panel
Layout
stacked bands
Color structure
neutral plus accent
Background
dark panel
Typography
sans · geometric sans
Imagery
photographic · realistic
Temperature
cool
Accent lands on
headline span, logo mark
Mood
What makes it work
- bisected layout with top-weighted text panel
- centered geometric sans-serif typography
- high-contrast color span within the primary headline
- full-bleed nature photography as the base anchor
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