Xero
saas · image
7
craft
The composition utilizes a high-contrast split-panel layout where the subject breaks the 'horizon line' to create a sense of integration between the marketing message and the brand foundation.
Palette
#3eccfe
background · 46.6%
#000755
background · 37.6%
#141a62
secondary · 2%
#a6a8c3
neutral · 0.8%
#1c5fa1
secondary · 1%
#31a4db
accent · 1.1%
Composition
split panel
Layout
stacked bands
Color structure
high contrast pair
Background
solid
Typography
sans · geometric sans
Imagery
photographic · realistic
Temperature
cool
Accent lands on
cta button, lower panel
Mood
optimisticempoweredmodernefficient
What makes it work
- horizontal bisection of background into two distinct color blocks
- isolated photographic subject overlapping the color boundary
- bold left-aligned sans-serif headline
