Synchrony
fintech · image
7
craft
The design relies on the tension between the large circular organic element and the strict left-aligned typography.
Palette
#fac500
background · 58.1%
#d8dbd9
neutral · 9.4%
#c2c3bd
neutral · 5.4%
#474543
text · 3.8%
#c0a98d
secondary · 3.2%
#ab8c1c
accent · 2.2%
Composition
headline plus visual
Layout
asymmetric
Color structure
neutral plus accent
Background
solid
Typography
sans · sans only
Imagery
photographic · realistic
Temperature
warm
Accent lands on
background
Mood
approachableoptimisticprofessionalenergetic
What makes it work
- High-contrast dark sans-serif typography on a solid vibrant yellow field
- Circular photographic mask anchored to the right edge
- Bottom-aligned brand lockup with a minimalist horizontal rule
