Xero
saas · image
7
craft
The design is characterized by its high-contrast split-panel layout, which separates the emotional hook and CTA from the brand lockup and category descriptor.
Palette
#3eccfe
secondary · 46.6%
#000755
background · 35.4%
#a6a8c3
neutral · 1.3%
#131960
secondary · 1.9%
#bfc1d4
neutral · 1.1%
#1c5fa1
secondary · 1%
Composition
split panel
Layout
stacked bands
Color structure
high contrast pair
Background
solid
Typography
sans · sans only
Imagery
photographic · realistic
Temperature
cool
Accent lands on
cta button
Mood
confidentprofessionalmodernminimalist
What makes it work
- vertical split between two solid brand colors
- left-aligned bold sans-serif text
- pill-shaped high-contrast cta button
- photographic subject positioned against the top dark panel
