Xero
saas · image
7
craft
A clean, professional B2B layout using a two-tone color block strategy to separate primary messaging from branding.
Palette
#3eccfe
background · 46.6%
#000755
background · 35.6%
#f4d792
accent · 1.6%
#2d3373
secondary · 1.3%
#a7a9c4
neutral · 1.2%
#bdc0d3
neutral · 1%
Composition
split panel
Layout
stacked bands
Color structure
high contrast pair
Background
solid
Typography
sans · geometric sans
Imagery
photographic · realistic
Temperature
cool
Accent lands on
subject apparel
Mood
empoweringclearreliablemodernapproachable
What makes it work
- Subject silhouette must break the horizontal color boundary to create depth
- High-contrast pill CTA utilizing the secondary background color as fill
- Bi-color vertical stack split roughly at the lower third
