American Heart Association
healthcare · image
7
craft
Design DNA relies on a high-contrast dark navy panel to frame large-scale typography against a photographic action shot.
Palette
#002f6a
background · 40.2%
#040201
neutral · 8.6%
#181617
neutral · 6.9%
#2e4979
secondary · 5.6%
#44608f
secondary · 3%
#8e8a8d
surface · 5.7%
Composition
split panel
Layout
asymmetric
Color structure
neutral plus accent
Background
dark panel
Typography
sans · geometric sans
Imagery
photographic · realistic
Temperature
cool
Accent lands on
cta button, logo
Mood
What makes it work
- Curved vertical boundary separating content zones
- Left-justified geometric sans-serif headline hierarchy
- Primary red pill-shaped button for action
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