Coldwell Banker Commercial

real-estate · image

craft

The design relies on the natural geometric patterns of the landscape to guide the eye toward the center, while keeping text in the least busy area of the frame for legibility.

Palette

#c07648

surface · 8.9%

#5f7916

background · 12.5%

#777832

background · 6.7%

#331d0f

secondary · 9.4%

#788c47

background · 5.9%

#364504

accent · 1.3%

Composition

headline plus visual

Layout

asymmetric

Color structure

muted earthy

Background

photographic

Typography

sans · sans only

Imagery

photographic · realistic

Temperature

warm

Accent lands on

cta container

Mood

aspirationalgroundedcorporateestablished

What makes it work

Left-aligned typography positioned in the upper-left negative space of the imagery
Strong diagonal leading lines in the photography converging near the center
Bottom-anchored horizontal brand bar with high-contrast primary color and rounded geometry