AppFolio
real-estate · image
7
craft
The design utilizes a dark-mode aesthetic with a strong vertical hierarchy and architectural imagery contained within geometric crops.
Palette
#001a4d
background · 70.6%
#172e5c
surface · 4.4%
#7c8ba7
secondary · 4.1%
#a4acbf
neutral · 3.3%
#a7897a
accent · 3%
#32466f
secondary · 2.5%
Composition
headline plus visual
Layout
top heavy
Color structure
neutral plus accent
Background
solid
Typography
sans · sans only
Imagery
photographic · realistic
Temperature
cool
Accent lands on
visual
Mood
What makes it work
- Deep navy foundation for high-contrast white typography
- Strict left-alignment of all textual content
- Angular graphic line work framing the photographic subject
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