Rockwell Institute
real-estate · image
6
craft
The design relies on the tension between the structured, solid-color top half and the organic, realistic photo in the bottom half, bridged by a decorative curved blue border.
Palette
#6d9840
background · 36.2%
#d4c1aa
surface · 11.7%
#1a1512
text · 6.4%
#c0a991
neutral · 3.9%
#88bcc5
accent · 3.1%
#5e0706
secondary · 0.3%
Composition
headline plus visual
Layout
top heavy
Color structure
muted earthy
Background
solid
Typography
sans · sans only
Imagery
photographic · realistic
Temperature
warm
Accent lands on
image border
Mood
What makes it work
- Left-aligned oversized sans-serif headline in upper quadrant
- Large-scale photographic element with top-left rounded corner stroke
- Solid earthy background field contrasting with white display type
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