AppFolio
real-estate · image
7
craft
A professional marketing layout where massive type scale creates the primary visual interest, anchored by a bottom-weighted architectural photo clipped by geometric lines.
Palette
#001a4d
background · 70.6%
#172e5c
surface · 4.4%
#7c8ba7
secondary · 4.1%
#a7897a
accent · 3%
#32466f
neutral · 2.5%
#a4acbf
text · 3.3%
Composition
headline plus visual
Layout
asymmetric
Color structure
neutral plus accent
Background
dark panel
Typography
sans · sans only
Imagery
photographic · realistic
Temperature
cool
Accent lands on
building highlights, geometric accents
Mood
What makes it work
- Left-aligned oversized sans-serif typography
- Deep navy monochromatic canvas
- Geometric vector framing for photographic elements
- High-contrast vertical hierarchy
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